The iconic pink jersey, for the 2024/25 football season in New York
Palermo FC and PUMA Group today presented the new Home Kit
For the first time in the 124 years of history of the rosanero club, the launch of the new home kit took place in America.
In particular in the heart of Manhattan, with an event open to the public and dedicated to Palermo supporters who live in America, representing all rosanero fans in the world.
At 11 a.m. (American time) on July 9, a pink curtain unveiled the new kit in the window of the Mancity Pop Up store at Rockefeller Center on 6th Avenue.
To celebrate the debut of the new kit, Palermo has involved three of the most loved legends by the rosanero public and by all football fans: Luca Toni, Javier Pastore and Amauri.
The three players, special guests in New York, returned to wear the pink jersey that made them true icons of Italian and international football.
On the day of the official launch, Amauri and Pastore met the fans who participated in the presentation event of the kit.
Thankfull also to the collaboration with Neos SpA, the Alpitour World airline that just a month ago inaugurated the new direct air route between Palermo and New York,
The only one between Sicily and the United States, with the aim of bringing the island as close as possible to the largest community of Sicilians abroad.
A team effort that confirms the positioning strategies of the Palermo brand on an international level,
already started in recent years with the association of the rosanero jersey with international icons such as Dua Lipa and Jason Momoa,
the development of the club’s new official e-commerce and the worldwide distribution of kits by PUMA,
including the creation of a special capsule collection created specifically for Paris Fashion Week at the beginning of 2024.
The new Palermo FC Home Kit is available, starting today, online at the https://lnkd.in/dpfum3VU website and in selected football retailers.
Follow Us on FACEBOOK – INSTAGRAM – THREADS – TWITTER – GOOGLE | NEWS